Launch season kicks off! (Kind of…)

Haas began proceedings with the online stream of their livery launch. Their new title sponsorship with Rich Energy (a supposed energy drink that seemingly nobody has ever found a can of in real life) brought about a new colour scheme for the American team.

Whilst a not particularly subtle nod to the legendary JPS Lotus, it’s still a pretty nice black and gold number. But personally I’d have preferred a bit more of the gold and you wonder whether it may end up just looking like a less bright Renault. It has also now come to light that Rich Energy are being sued by ATB Sales – a British company that owns Whyte Bikes and their undeniably almost identical logo – so we’ll have to wait and see what the future holds for both the company and the livery…

Then came Toro Rosso with an actual car! But they decided a new car and a new livery would be a bit too much so basically Ctrl-C-Ctrl-V’d last year’s livery. In fairness, ‘if it ain’t broke, don’t fix it’ definitely applies here. Since morphing to the lighter shade of blue at the start of 2017, the Toro Rosso has been one of the best-looking cars on the grid. Certainly combined with James Key’s design expertise, which has made them all very neat and well-packaged.

This is their first venture without Key since his move to McLaren but they appear to have followed the same design philosophy. The team confirmed he will not be directly replaced, mostly thanks to an even closer technical alliance with Red Bull now that they are sharing Honda engines. The rear packaging in particular appears to be bordering on size zero and will apparently be a carbon copy of that of their big brother.

There was some excitement around what livery Williams would adopt having lost Martini, and their iconic livery, at the end of 2018. The team actually bothered to rent somewhere out for their launch, which is something of a rarity these days, but the response to the new livery was…mixed, shall we say?

Less kind reviews compared it to a tube of toothpaste, a generic livery from a computer game without any official licences or a dodgy attempt at using that spray can on MS Paint. Following the classy Martini livery, whether we were all tired of it or not, was always likely to be tricky but they could probably have done better. Especially with Claire Williams stating they spent such a long time on the livery. The exposed carbon parts are quite a nice touch though. And hey, the last car looked nice but was a truck when it came to the track. If this one is an improvement on that front, I’m sure they won’t really care what people on the internet think of its appearance.

Renault followed suit with both the Haas ‘you get a livery but not the actual car’ approach and the Toro Rosso ‘it looks pretty, let’s keep it as it is’ one. There is a little more yellow than on last year’s RS18 and it arguably accentuates the shape of the car better but that’s about it really.

The profile shots show a noticeably higher rake. Very much the Red Bull approach of recent years, who have arguably had the best chassis on the grid, so you wonder if Mr. Ricciardo knows something that we don’t… Maybe he’s pulled a Lewis-to-Mercedes and we’ll be talking about the first Australian champion since 1980 in a couple of years. Or maybe it’s just high rake. Time will tell.

Amazing what a difference a halo can make, huh? Last year’s championship-winning machine was far from an eyesore, but the big, black halo lumped on top certainly was. For whatever reason, Mercedes appeared to put less effort into incorporating the halo than the rest of the grid. Maybe they were too busy focusing on being unbeatable. Either way, this year they have addressed that with some silver paint and it makes a surprisingly big difference. Along with the usual striking splashes of Petronas aquamarine, there is the nice touch of a flock of Mercedes stars towards the back. This is a beautiful car. A true Silver Arrow.

According to James Allison, they have “worked hard on the suspension and aerodynamic characteristics to deliver a car that will be much kinder to its tyres”. That has probably been their Achilles’ heel in the last couple of years so if they succeed, it will be hard work for the rest of the field.